March 17, 2009Comments Off on Kudos

Kudos is important. Build up as kudos from your audience as possible before you launch a community.

Seth Godin can build a community (Tribe) of 3000 members in about 48 hours. That’s impressive. That’s the audience kudos of spending 6 years of writing the world’s top marketing blog.

It’s an extreme example. It’s better to realise the more kudos you have from your audience before you launch your community, the easier, quicker and better your community will be.

Which is why it makes sense to spend months(!) building this kudos before you launch the community. Treat gaining audience kudos as part of the community project.

It’s much easier to gain kudos before you start your community, than after.

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