Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

A Good Social Alternative?

Richard Millington
Richard Millington

Founder of FeverBee

I recommended to one community manager that he give each community member 10 invites they can use throughout the year.

He spent $853 on a programmer to write this code into a website.

Why not just tell members “you each have 10 invites throughout the year, use them wisely”. If they ‘use’ more thank 10 invites, great. If they use less, then you didn’t need the code anyway.

Two lessons here. First, most of your community members want to play by the rules. Two, before every single technology expenditure ask: Is there a social alternative?

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