Nothing Scales To Infinity

Even the universe isn’t infinite.

If every single living person in the world is spending every waking second in your community, what would your goal be then?

Probably not more growth or engagement.

Now peel it back a little. What if every person in your topic was visiting your community as frequently as they needed to, then what would your goal be?

Communities have natural plateaus both in membership and engagement. At some point you’ve reached everyone you’re likely to and the audience is as engaged as they need to be. If you’re measured by either metric (membership/engagement) you’re setting yourself up for failure.

At this point your goals might reflect things like:

  • What resources or shared artefacts are the community co-creating?
  • How well is the community supporting members through each stage of their journey within the topic (surveys, interviews etc…)?
  • What value is the community providing to each area of the organisation? How integrated is the community in the processes of the organisation?
  • How satisfied/happy are members with the community and the community experience (beware of the natural plateau here too)?
  • Are the costs incurred by the community efficient and proportional to the value gained by the organisation?

The sooner you shift to more meaningful metrics than the number of members and level of engagement, the better.

Comments Off
©2021 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Community Accelerator (founding members) [monthly] $25.00 now.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select