Event Or Interest?

September 5, 2014Comments Off on Event Or Interest?

Divorces, marriages, births, graduations are all events. 

It is possible to build communities for these topics. But the member turnover is high. The sense of community is low. It's largely a game of demographics, niching and promotion. 

You need to have enough people to sustain the community, a specific enough niche to become established, and enough promotion to ensure people find the community (keeping away the spammers is also a problem).

The hardest part is retaining great knowledge members have shared. 

Football (soccer), chess, accounting, Lady Gaga are all interests. Our interests change around once in a decade. 

It's far harder to build a community around events. Far better to find a related interest. 

On October 29th to 30th, the world's top 250 community professionals are going to SPRINT in San Francisco. Will you be one of them?


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