Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Event Or Interest?

Richard Millington
Richard Millington

Founder of FeverBee

Divorces, marriages, births, graduations are all events. 

It is possible to build communities for these topics. But the member turnover is high. The sense of community is low. It's largely a game of demographics, niching and promotion. 

You need to have enough people to sustain the community, a specific enough niche to become established, and enough promotion to ensure people find the community (keeping away the spammers is also a problem).

The hardest part is retaining great knowledge members have shared. 

Football (soccer), chess, accounting, Lady Gaga are all interests. Our interests change around once in a decade. 

It's far harder to build a community around events. Far better to find a related interest. 


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http://sprint.feverbee.com

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