Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

DUMB Objectives

Richard Millington
Richard Millington

Founder of FeverBee

That’s not an acronym. Quite literally, it means why not try using dumb objectives?

  • Get 50% of our community using a word we’ve made up.
  • Start a flash mob.
  • Support 5 Acumen projects all by ourselves.
  • Design and build a product for the company.
  • Persuade 6 celebrities to join your community.

If you don’t try DUMB (ok, dumb) objectives, you might never know what your community is capable of.

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