That’s not an acronym. Quite literally, it means why not try using dumb objectives?
- Get 50% of our community using a word we’ve made up.
- Start a flash mob.
- Support 5 Acumen projects all by ourselves.
- Design and build a product for the company.
- Persuade 6 celebrities to join your community.
If you don’t try DUMB (ok, dumb) objectives, you might never know what your community is capable of.