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DUMB Objectives

Richard Millington

Founder of FeverBee

8 January 2009

That’s not an acronym. Quite literally, it means why not try using dumb objectives?

Get 50% of our community using a word we’ve made up.
Start a flash mob.
Support 5 Acumen projects all by ourselves.
Design and build a product for the company.
Persuade 6 celebrities to join your community.

If you don’t try DUMB (ok, dumb) objectives, you might never know what your community is capable of.

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From community search to account intelligence: how community activity reaches the CSM as health and risk signals

We Need To Do Much Better At Deploying Customer Expertise

Anatomy of a platform page in the FeverBee Buzz Report 2026

How Do The Top 13 Community Platforms Compare?

Gradual review 2026, FeverBee nine-capability scorecard thumbnail

Should You Build Your Community On Gradual?

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