Launch a customer community council.
Invite your customers to join your council community council. Every 4 months the council is flown (expenses paid) to meet the CEO, R&D and marketing teams to improve the company for the community.
There are 5 council spots available. Any customer can put themselves forward. They register on your site, gain support of members and are voted in.
Lets take this further. Every council member will have a direct line to a senior customer-service member. Disgruntled customers can contact council members for help or grievences.
It shows you care and jump-starts your community efforts.