Spend Less Time On Content

February 21, 2009Comments Off on Spend Less Time On Content

Content is grossly overrated. Spend as little time writing content as possible. It’s a deadly distraction.

Every minute you spend writing an article is a minute you can’t spend finding others to write that article. Spend this time finding community members with a passion for writing. Build relationships with them. Encourage them to contribute.

Never take full responsibility for content to ‘get the community going’. It’s difficult to step back from here without a visible difference to the community.

Great content should come easily. It’s a reflection of the community. Your community members can write this.

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