Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Spend Less Time On Content

Richard Millington
Richard Millington

Founder of FeverBee

Content is grossly overrated. Spend as little time writing content as possible. It’s a deadly distraction.

Every minute you spend writing an article is a minute you can’t spend finding others to write that article. Spend this time finding community members with a passion for writing. Build relationships with them. Encourage them to contribute.

Never take full responsibility for content to ‘get the community going’. It’s difficult to step back from here without a visible difference to the community.

Great content should come easily. It’s a reflection of the community. Your community members can write this.

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