Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

What Does A Successful Community Consultancy Project Look Like?

Richard Millington
Richard Millington

Founder of FeverBee

It’s not easy to explain what a community consultancy does.

Why hire external support instead of just trying to do it yourself?

What’s the benefit of outside expertise?

To answer those questions, I’ve published a case study on CMX which showcases how FeverBee designed a series of specific data-driven improvements to take a community from its lowest to highest satisfaction ratings ever.

This is a chance to see some of the advanced-level techniques you can use to improve your community.

You can see the results here:

When you hire a consultant, you’re not hiring the person – you’re hiring a systematic, rigorous, process. A process which you don’t have the time or knowledge to undertake yourself.

It’s very hard to see your own blind spots. It’s far easier to stay busy doing the tasks that ‘seem’ like the right thing to do – but then fail to make any rapid progress.

 

Don’t Reject External Help

I’ve spoken with far too many organisations that reject external help.

The responses are usually similar:

“We’ll figure this strategy thing out eventually”
“We’re going to try it ourselves first”
“We can’t afford it”

It’s frustrating to watch them waste the next few years struggling to make the kind of rapid change you see here (and making easily avoidable missteps).

In short, as you can read in the case study, consultants help you make rapid progress towards your community goals in the shortest amount of time.

To read the full case study, click here.

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