Don’t Create A Community Mobile App

August 17, 2021 ,,Comments Off on Don’t Create A Community Mobile App

Too often the logic goes something like:

A lot of people use mobile apps….we should create a mobile app!

A better term for this is ‘the bandwagon effect’.

It’s not strategic, it’s not smart, and it results in organisations sinking a lot of time, energy, and resources into apps few people use.

It’s true, a lot of people do use mobile apps…but not a lot of mobile apps are used (at least compared with the total number of apps). The odds of having a hit mobile app isn’t too different from the odds of having a hit YouTube video. You can find plenty of examples, but it probably won’t happen to you.

The problem is community mobile apps add friction without offering much more value. It might be slightly easier to view content or participate, but it’s hard to get people into the habit of using a new app.

If you have the resources to build a mobile app, you have the resources to improve the features the majority of your members are using every day. That’s a much better use of your time.

Comments Off
©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Free Trial - Accelerator Program Free.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select