Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

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Accidently Building Cliques

Richard Millington
Richard Millington

Founder of FeverBee

If a member is highly active, they’re already highly motivated.

You don’t reinforce their motivation by offering rewards and recognition, you undermine it.

Worst still, if you give a lot of recognition to a small group you’ll create a clique. Everyone outside that small group will feel like an outsider.

Far better to spend your time helping your current outsiders to feel like insiders.

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