Accidently Building Cliques

February 12, 2015Comments Off on Accidently Building Cliques

If a member is highly active, they're already highly motivated.

You don't reinforce their motivation by offering rewards and recognition, you undermine it. 

Worst still, if you give a lot of recognition to a small group you'll create a clique. Everyone outside that small group will feel like an outsider. 

Far better to spend your time helping your current outsiders to feel like insiders. 

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