We’ve worked with several hundred organizations. Of them, only 1 had full and unrestricted access to every piece of data they needed.
The rest had to make a case with what they had.
You may not have access to Omniture, Google Analytics, or any other package that will let you gather all the data you need, but that’s no excuse for bringing no data into the meeting.
Even if you’re not asked for data, you should bring some evidence that you’re seeing success.
My advice, bring at least a smidgen of data to the table. Gather a sample of 10 to 20 members and see what they do differently once they join a community.
Does their spending increase? Do they refer others?
Can’t track it directly? ASK THEM!
You can be forgiven for missing pieces of the jigsaw. But you shouldn’t be forgiven for ignoring the puzzle altogether.