Big Crowds

November 19, 2010Comments Off on Big Crowds

Unusual things attract crowds. Big events, celebrations, ceremonies, police arrests, traffic accidents. Big, unusual, things nearly always attract a crowd.

Marketers are fantastic at getting crowds. They do something big, promote it, and a crowd gathers. It doesn't matter if it's online or offline, unusual things will attract a crowd. 

The problem with crowds is they’re temporary. Sure, they can be big, but they dissipate once the event/activity/whatever brought them together is over. They don't form bonds with others that encourages them to return.

Don’t ever mistake a big crowd with a community. The skill of weaving relationships between people is the opposite of attracting a big crowd. Relationships take time to develop and can last forever. Your crowd will be gone very soon.

Marketers attract crowds, community builders weave relationships.

Which do you want to do?

Comments Off
©2018 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES The price for membership is $750.00 per month or $7,200.00 per year
Select
Community Development Program The price for membership is $1,100.00 per month or $10,560.00 per year
Select
Director of Community The price for membership is $8,770.00 per month
Select