3 organizations last week mentioned the exact same thing; the people we’ve spoken to about this
community said they like the idea…
If you ask a group of people if they want a community where
people can share quality information, advice, and ideas they will always say
yes.
Why would they say no? What’s
the downside to them?
Yet, these same people will be
too busy to participate.
Here are some better questions to ask:
1) Would you like to be one of the founding members
of the community?
2) How many hours a week can you spend in the
community?
3) Would you like to write a regular opinion
column?
4) Would you mind answering questions about {x topic}?
5) Could you facilitate regular, monthly, live
discussions?
6) Do you participate in any similar communities
(or in the topic) anywhere online?
7) How much time do you spend talking about this
topic outside of work hours?
You get the idea. The answers to these questions are far
more revealing than if they would like a ready-made, invaluable, community to
consume from.
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