The Before And After

Almost every health tool today tracks progress. If you can see how your running distance increased from 5km to 20km, you will stick with it.

And it works too.

But imagine if you could get members to list their current job title, salary band level, or benchmark their existing skills in some way when they join the group (i.e. you could submit your best photo when you join a photography community or a writing community could ask for people’s first story when they join and most recent after some time).

Bodybuilding.com, for example, now asks for your current body composition, progress photos, weight goals, and lets you track progress.

The more you see your own improvement, the more you will stick with it. In psychology terms, we would call this increasing competence. As your skill level increases, the more you enjoy participating.

I’m sure I’ve learnt a lot from these experts, but I have no place to track it.

Speak to your developer about adding a before and after photo, track job salary band progress, or even recent accomplishments. Anything that shows progress is going to keep people more active.

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