You probably send them an email.
Which works well if every member religiously reads every word of your emails.
But they don’t. Some skim through and quickly forget. Others delete your email in bulk with many others.
I’ve long lost track of the number of organisations who are shocked (and offended) to learn their target audience (employees/customers) didn’t read their big announcement!
Imagine you spend weeks, perhaps months creating a new community website and members don’t open the announcement email.
That’s frustrating.
If you want to get a message to as many community members as possible, you need to make a significant change to the platform that members can’t miss.
Whether that’s a pop-up box, a banner, or a message they have to click to remove. It has to be big, bold, and unique from other messages you’ve sent out.
Every year Wikipedia hosts a fundraising drive.
They ask you to make a small donation to keep the site going. You can’t miss it.
There’s a splash overlay on the first day of the appeal and a donation box at the top for the entire month.
Every visitor knows Wikipedia is raising money. You might not donate, but you know you could.
Free Tactical Engagement Webinar
You’re invited to join Salesforce and I this Tuesday for a webinar on increasing levels of engagement. I’ll be sharing some of the top tactics our clients use to get more people regularly participating in their communities.
The webinar takes place at 10.30am Pacific, 1.30pm EDT, and 6.30pm BST (UK)