Interview for PR in Perspective

January 26, 2008Comments Off on Interview for PR in Perspective

After a fair bit of motherly nagging, i’ve finally got around to answering Sarah’s questions for her PR in Perspective column. You can read the full interview here. Here’s a snippet:

Do you think Web 2.0 is having an impact on how PR is practiced?
Yes, but not at the speed most bloggers are predicting. Most bloggers, by nature, are usually tech-savvy and work either in technology or communications sectors. Working in Cheltenham on my placement year I learnt that a lot of companies aren’t ready to begin blogging yet. If your audience never goes online and relies on newspapers, as some of our clients did at apt marketing & PR, a blog isn’t going to be much help.

In other industries however it became more of a case of how best PR and social media fit together. In Autumn 06 I worked briefly with a company called Wiggly Wigglers, founded by Heather Gorringe. Heather’s quite well known in social media circles these days through her brilliant Wiggly Wigglers podcast. Yet whilst Heather really was a perfect client for our new Social Media division, we struggled (as many PR agencies are doing) with figuring out quite how our PR expertise and her existing Social Media success fit together. We’ve learnt a lot since then, but it’s a struggle many agencies are still experiencing.

Agencies outside the biggest cities are still lagging behind with clients who wont grasp the social media concept for a few more years yet.

After reading that interview i’ve decided to delve a little more into my career choices for my next post.

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