Dropping The Direct Nudge

November 7, 2013Comments Off on Dropping The Direct Nudge

We have been testing a different approach with a client.

It's an inception-stage community. Typically, the community manager continually nudges members to participate. This usually works.

Recently, we're using a different nudge.

If someone isn't participating, we drop them an e-mail. We ask them a few questions about their work, or their challenges, or about their experience/expertise. We ask them for advice on a problem we're struggling with. We write a statement or two we suspect they might agree with. 

We don't ask them to participate. We rarely even mention the community. We're finding this achieves better results. 

The more participants know and like the founder of the community (or community manager), the more likely they are to participate.

This is especially true in the early stages. You can pester members to participate. Sometimes it might work. Another (perhaps better) approach is to build a genuine, honest, relationship

Comments Off
©2022 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.
Free Trial - Accelerator Program Free.
Community Accelerator (founding members) [annually] $250.00 per Year.
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.