Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

A Clever Initiation Ritual

Richard Millington
Richard Millington

Founder of FeverBee

CoderSumo
has a clever idea.

To join their community, you
have to solve this simple coding challenge.Codersumo

If you want to restrict spammers, deter less committed
members, and attract the best people – challenge newcomers to complete a task.

Initiation rituals create cognitive dissonance. People don’t
want to feel they wasted the effort to pass the ritual, so they feel a stronger
attraction to the group.

You can’t ask members to code, but what about asking
newcomers to submit their biggest success, solve a simple problem, write two
paragraphs about a topic, or analyze a current situation/data and produce an
answer.

The more difficult the
challenge, the more committed the members that pass it.

________________________________________________________ 

On July 1st, Google is shutting Google Reader down.

This means we need to persuade you to take one of two actions.

1)   Click here to subscribe by e-mail (best option)

2)   Move your Google Readers feed to Feedly (it takes about 2             minutes)

Leave a comment

Your email address will not be published. Required fields are marked *

Subscribe for regular insights

Subscribe for regular insights