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A Clever Initiation Ritual

Richard Millington
Richard Millington

Founder of FeverBee

has a clever idea.

To join their community, you
have to solve this simple coding challenge.Codersumo

If you want to restrict spammers, deter less committed
members, and attract the best people – challenge newcomers to complete a task.

Initiation rituals create cognitive dissonance. People don’t
want to feel they wasted the effort to pass the ritual, so they feel a stronger
attraction to the group.

You can’t ask members to code, but what about asking
newcomers to submit their biggest success, solve a simple problem, write two
paragraphs about a topic, or analyze a current situation/data and produce an

The more difficult the
challenge, the more committed the members that pass it.


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