What Matters?
- Average time on site.
- How many members are actively participating once a week.
- Members meeting new people who can help them.
- Whether the debates are positive/constructive or negative/destructive.
- You’re doing less work than last month.
- You have more super-members.
- More members are volunteering to help you out.
- The ideas and feedback the community is generating.
- Whether employees have embraced the community.
- How many of the discussions are generated by you, and how many by the community.
- The community is recruiting new members themselves.
- How many people you approach join the community.
- Your business is committing to serving its community.
- Members feel they are part of your business.
- Is the community growing or shrinking?
- Offline events and real-world meetings.
- Technical problems.
- Are you closer to quitting?
What doesn’t matter?
- Number of members.
- How many ads are clicked.
- Page views.
- Does it look good?
- PR coverage.
- Competitors.
- The number of links you’ve received.
- Sales.
- Fights.
- Income -vs- Expenditure
- Invites to conferences.