Today we’re launching The Beginner’s Guide To Community Management. This is a project which has been some time in the making. Our goal has been

Today we’re launching The Beginner’s Guide To Community Management. This is a project which has been some time in the making. Our goal has been
The more research we do, the more I’m convinced most community professionals completely misunderstand how members use their sites and what they feel about them.
You can waste countless hours trying to prove that communities have changed behavior. It’s easier to prove communities change attitudes instead.