The Beginner’s Guide To Community Management

Today we’re launching The Beginner’s Guide To Community Management. This is a project which has been some time in the making. Our goal has been

This Is How You Identify Your Community’s Biggest Design Issues

The more research we do, the more I’m convinced most community professionals completely misunderstand how members use their sites and what they feel about them.

Brand Communities Change Customer Attitudes – Here’s How You Prove It

You can waste countless hours trying to prove that communities have changed behavior. It’s easier to prove communities change attitudes instead.

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