Low-Quality Engagement Is A Trap

A short-sighted approach to building a community is to start with any activity you can get and then try and improve it. This almost never

Do You Trust Strangers?

In theory, you and your team would follow clear guidelines to make decisions about whether or not to remove members from a community. Yet a

You’re In A Bubble

You’re in a bubble. When you go to work (or log in to work), you’re interacting with people who are highly engaged with your brand.

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