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Month: May 2016

Plan 3 Month’s Of Community Activities In 10 Minutes

Too many people are guessing what discussion, item of content, or activity to work on next. You don’t need to guess in 2016. Let Google

Communities Of Practice And Communities Of Experts

In a simpler world, we would create communities of top experts to collaborate with one another to advance their expertise to the cutting edge of

Do You Follow The Data Or Do You Persuade Members?

Do You Follow The Data Or Do You Persuade Members?

Let’s imagine your data and survey results tell you that members don’t like to create guest columns about the topic. Should you do more of

What’s Missing In Moderation?

what's missing in moderation?

If you want a less inclusive debate, let the diehards dominate it. Soon everyone with a moderate view is a ‘sympathiser/traitor/idiot’ and ‘doesn’t get it’.

The Basic Principle Behind Successful Knowledge Sharing

The Basic Principle Behind Successful Knowledge Sharing

Most information in organisations (or brand communities) is shared from the perspective of the creator, not the recipient. The creator publishes an article about a

The Fear And The Thinnest Slice Of The Pie

7 years ago we began advising organisations to build communities. We sometimes struggled to make the leap from giving advice to organisations following our advice.

What Will You Do With All That Activity?

Most organisations with a community today are squandering its potential. They’re squeamish about asking members to do something (anything!) because they fear rejection. They pay to

Focus On The One Big Problem

Recently we’ve been looking at how we best store and display useful information in communities. Most make the same mistake. They try to store all

Store Your Stories

Download and install evernote. Make sure you have the Chrome extension in the top right of your screen. Whenever someone shares an emotive story (fear,

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