What Research Can You Really Get from Market Research Communities?

What Research Can You Really Get from Market Research Communities?

Imagine if Apple had listened to this feedback from its community 14 years ago? This is the problem with listening to your community. The community

Fishing Or Hunting?

You can go fishing for new members or you can go hunting for new members. Fishing is far easier, hunting is more effective

I went fishing off Prince of Wales Island, Alaska this year. The waters are teeming with fish. You bait the hook, drop the line, and

What Will Be Popular?

List your discussions by popularity. Then go through each and identify the broad topic (or category) of each discussion. You should be able to create

Do Expensive Running Shoes Create Great Runners?

Do Expensive Running Shoes Create Great Runners?

If every marathon runner wears expensive shoes, would you believe expensive shoes create marathon runners? Probably not. But if you get everything else (training, nutrition,

Webinar with Rachel Happe

On Thursday 29th October (2pm Eastern) Rachel Happe, the founder of the Community Roundtable, and I are hosting a free webinar. We’re going to talk about how we

A Simple Tactic To Get More Registered Members

A Simple Tactic To Get More Registered Members

We spend a lot of time focusing on converting those that visit the community landing page into regular members. Can you spot the problem above?

Community Metrics: What Matters And What Doesn’t

Community Metrics: What Matters And What Doesn’t

A quick reminder, you have just 21 precious, beloved, nerve-wracking days* to decide if you want to learn how to take your community building skills

Change The Behavior Of Any Group By Using An Elite Group

Change The Behavior Of Any Group By Using An Elite Group

One of the most powerful tactics to change behavior is to persuade people they are (or could be) part of a special group that exhibits

Why Ask For The Group’s Opinion?

Why ask for a groups opinion?

Why would you ask the group to vote or give their opinion on any topic? There are probably three good reasons here: Get buy-in /

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