The Post-Purchase Page

There are three big moments when someone is really excited about your organization.  The first is when they make the purchase. They're anticipating the arrival

Big Ideas And Building Support

I'd estimate that around 95% of big new ideas tried in a community flop.  They're introduced, they're pushed, they gain some initial momentum, and then

A Brief Guide To Selecting A Community Platform

Our platform selection process has evolved recently. It now looks like this: 1) Decide the platform category (budget, resources, skills) The options are broadly traditional

Frequency, Open Rates, And Action

The higher the frequency of e-mails you send, the less they will be opened by members. Regular, scheduled, e-mails with similar subject lines tend to

Does The Audience Already Interact?

Here is an important question to consider.  Does the target audience you're trying to reach already interact with one another? Do they know one another?

Priming Participation and One Tip

We discussed priming once before. The idea is you can prompt people into the right mindset (a participation mindset) when they join. Most communities are

More Details About The Community Management Course

This week we opened registration for our community management course. Here are a few details: The course is divided into 3 modules of 6 weeks.

Simple Popular Discussions

Spent the morning looking for discussions that appear universally popular. Four categories stand out; doing, thinking, using, and reading (or watching). Members want to know

Amplify Existing Symbols, Don’t Create New Ones

Symbols help unite groups. Online or offline, we share the same symbols as the groups we belong to. Symbols is any idea, image, expression, or

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