Public Allegations

One member warned another not to do business with a third member. She had heard too many bad things about the third member. First she

Applying Behavioural Models To Online Communities

There isn’t a single definitive, validated, model that explains community behaviour. However, the most popular models are coalescing around similar topics.  The BJ Fogg model,

Why We Fail

In a moment of nostalgia, I went through our entire client roster to see how they were getting on. There were a few failures in

Minor Tweaks To A New Community

Cisco launched a new developer community. Broadly, we like it. It’s a simple, clear, uncluttered community. The community isn’t hidden behind a community tab. Activity

Creating Sustainable Sources Of New Members

Your current members aren't going to stay forever.  You can optimize this a little. You can convert more newcomers into regulars. But every member will

Group Commitment To Change

Microfinance institutions discovered that establishing groups to repay loans reduced the default rate. i.e. People are more likely to repay loans when they commit to going

Building Peer Groups Allows Members To Achieve Positive Distinctiveness

This is a term you’ve seen several times here. Positive distinctiveness drives most of the participation we see in communities. Some participate for fun, some

Handling Complaints

Every time you receive a complaint, you have to make a (relatively) quick decision about how to handle it. We suggest this order: 1) Is

tl:dr

tl:dr – Most people will ignore your e-mails. You can’t change that. Limit the content and provide simple summaries in the first subject line and

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