Year: 2011

If you could increase the number of members initiating discussions, the level of activity and engagement would rise sharply.  The percentage of members who initiate

It's easy to be vague in your community strategy:   “We’re going to approach males, aged 16 to 24, who love clubbing in London” That

Marketing graduates are well-drilled in the buyer's decision making process. It goes something like this… The customer identifies a need. The customer searches for information to

Just because you can show all teh latest activity in a community doesn't mean you should. Actually, you probably shouldn't. Redundant activity makes the activity

I worry about community managers with a leadership complex. Leadership in itself isn’t terrible. Leaders will often emerge from a community. My worry is specifically community

Some clients have a big problem they try to work around. They might be stuck with the wrong platform, lack resources for a full-time community

If you’re struggling to keep the forums moderated, you might want some volunteers. The typical approach here is to advertise for volunteers to moderate the

Dan Marotta advocates for adding game mechanics to online communities: “By making things competitive, you encourage members to engage in the desired behaviors and goals