Year: 2011

Most community platforms and strategies are sadly designed to attract lurkers. Lurkers are individuals who visit a community to satisfy their informational needs, not their

If your community concept is wrong, you will struggle at every stage of the community development process and ultimately fail.  The concept is what the

It's more important to set guidelines for yourself than for members. You should be able to answer all of these questions:  How do you respond

The biggest competition you face to attract and retain members to your community is television. The average American spends 4.5 hours per day watching television.

For organizations getting started, here is a simplified version of the community development process: Objectives. Get the objectives right. Make sure your organization’s objectives are aligned

The boundary is what separates members from non-members.  The boundary isn’t the registration form. It’s the experiences, skills, relationships, accomplishments and interests that people have

Sarada has a fascinating approach to dealing with spammers and self-promoters in her community. She encourages them. Every Friday, she lets those with relevant products/events/articles

A key process in scaling online communities is fostering a select group of insiders working behind the scenes of the community.  This group has several