The Online Community’s Ecosystem

Your community lives within an ecosystem. This ecosystem is the broader topic, industry, area, field, group which encompasses the community. Communities about karate live within

The single biggest reason why members leave a community…and what you can do about it

It's not the conflicts, spam, provocative members, off-topic discussions and technology troubles that will cause members to quit.  In extreme proportions (notably with spam), members

Growing A Community: Traffic That Sticks

Here is the common approach to growing a community. Initiate a big promotional drive. Get coverage in major blogs, host a major competition and attract

Another Concept Error

I’m tempted to run a webinar just about conceptualizing a community. Here’s a news release issued in The Drum: “Travel Designers will shortly be launching

The Choice Most Brands Don’t Know They Have

A community doesn't have to be about the organization. T.M. Lewin could have created an exciting community for people passionate about particular areas of fashion,

Speaking at Swarm Sydney

I'm delighted to announce that I'll be speaking at Swarm Sydney in Australia on November 10th.  You can buy tickets here: http://swarmsydney.com.au/pages/register. Here is the snippet from

Sacrificing Members

The 13th Law of Marketing, is the law of sacrifice. You have to give something up to get something better. Communities need to embrace this

The Solution To Being Overwhelmed

Some communities are determined to recruit more members than they can handle.  This causes a problem, there is too much activity. There are too many

A Case Study: How To Improve A Newly Launched Community

The Mayo Clinic recently launched an online community; Mayo Connect.  It’s a good community concept. The Mayo Clinic has a clear target audience who have

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