Year: 2011

Imagine you have a prvocative member. S/he provokes everyone. S/he goads people, criticizes every idea and is universally hated by the community. Should s/he be

An enemy is a powerful tool to unite a community. An enemy can be an idea, an upcoming event, or a rival group. But it’s

It’s coming up to the end of the year. Soon, most of your members will be going through an annual shared experience together. This is

There is often a gap in communities between those which stimulate a lot of interactions and those which have developed relationships between members. This is

The biggest cost of a community shouldn't be the platform, you can (and should) start with something relatively cheap. The biggest cost is the manpower.

Most companies don’t sell products/services that are interesting enough to build a community around. That strong common interest that brings a community together has to

In a matter of seconds, a visitor will decide whether to tentatively accept or reject your community's group identity. If they reject it, they leave.

We haven't scratched the surface of what we can do with exclusive communities. People want to join exclusive communities. They want to be insiders. They

Direct influence is pretty weak. You can test it, tell your members to do something. What was your conversion rate? 10%? 5%? 1%? It’s usually