Month: June 2011

The boundary is what separates members from non-members.  The boundary isn’t the registration form. It’s the experiences, skills, relationships, accomplishments and interests that people have

Sarada has a fascinating approach to dealing with spammers and self-promoters in her community. She encourages them. Every Friday, she lets those with relevant products/events/articles

A key process in scaling online communities is fostering a select group of insiders working behind the scenes of the community.  This group has several

If you could increase the number of members initiating discussions, the level of activity and engagement would rise sharply.  The percentage of members who initiate

It's easy to be vague in your community strategy:   “We’re going to approach males, aged 16 to 24, who love clubbing in London” That