How Should Community Managers Allocate Their Time? When Do You Hire More?

Jacob asks when should you hire more community managers? It’s not a simple answer. You might see a community manager responsible for a community of

Types of Community Growth

How you persuade new members to join a community isn’t as interesting as why you are persuading new members to join a community. Making a

Using The Consistency Principle To Recruit More Volunteers

There are many approaches to recruiting volunteers. One is to headhunt the people you like, another is to create great volunteering opportunities, alternatively you might

Most Online Communities Are Designed For Lurkers

Most community platforms and strategies are sadly designed to attract lurkers. Lurkers are individuals who visit a community to satisfy their informational needs, not their

Starting An Online Community: Get The Concept Right

If your community concept is wrong, you will struggle at every stage of the community development process and ultimately fail.  The concept is what the

Setting Guidelines For Yourself

It's more important to set guidelines for yourself than for members. You should be able to answer all of these questions:  How do you respond

Becoming More Interesting Than Television

The biggest competition you face to attract and retain members to your community is television. The average American spends 4.5 hours per day watching television.

Measuring An Online Community: Master your data to gain an unfair advantage

You have a truly remarkable advantage over offline community builders. You can track every single action your audience makes. You should know exactly what stage

A Simplified Version Of The Online Community Development Process

For organizations getting started, here is a simplified version of the community development process: Objectives. Get the objectives right. Make sure your organization’s objectives are aligned

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