Month: March 2011

Interactions are the lifeblood of communities. Without interactions, members can’t build relationships, a community culture can’t be develop, a social hierarchy can’t be established. Without

Today, I’m excited to launch a project I’ve been working on for almost a year. You can now can sign up for the Professional Community Management

There are two basic mistakes brands make that ensure their community cannot succeed. Either of these mistakes will kill a community: Launching a community for the

You wouldn’t apply for a product buyer/sales job would you? Yet both involve talking on the phone to people in faintly related tasks. Yet they’re

It’s hard for brands to build successful communities. Especially if they’re competing against existing communities. You can only succeed by using your unfair advantage. You

If you're going to make a major change in the community, you need to decide when to involve members. Too soon can cause problems in

This is an e-mailed newsletter sent weekly from W14 – an online community for people that live in the W14 area code in London. W14

Brands need to abandon the marketing mindset and embrace the community approach. This community approach involves many elements. These include: Use a unique URL. Communities