Month: September 2010

I want every reader who works for a brand planning to launch an online community to join Generation Benz. It’s the best example yet of

It’s easier to build businesses around successful communities than communities around successful businesses. Most businesses weren’t created to foster communities. This means businesses have to

I joined the Delivering Happiness online community. Moments later, I received an e-mail welcoming me and asking me to invite more people. They provided easy

…is to write about the people you want in it. If you want managers of London advertising agencies to participate in your online community, then

Your community needs regulars, stars and celebrities. But you need to treat them differently. Don’t confuse them or how they help your community. Regulars are

Most non-profit social media efforts are broadcast-focused and achieve little more than short blips of awareness. This is such a waste of the internet and

There are many contrary things to what is frequently assumed about online communities. These include: Online communities should be small. The bigger a community gets,

Obvious rule, the more something affects you, the more likely you will participate in a community about it. It’s not surprising that communities about health

Finding connected people to help develop your community sounds like a strategy that should work. It doesn’t. These connectors are too busy. They have their