Month: August 2009

The biggest challenge for most people is getting more members to join your community. Sometimes the problem is a lack of time, sometimes a lack

[vc_row][vc_column][vc_column_text]Does the community have to be named after you? Think about it. Why not name it after the purpose? Or name it after your members?

You can launch your community right now. You shouldn’t wait for the website to be ready. Too often we delay doing the important work until

There are just two approaches to your community planning. 1) The Objective-based approach. You have a fixed outcome and work backwards to achieve that outcome.

If you’re struggling, try this approach instead. Forget persuading 10,000 members to join your community. That’s a little pointless. Focus instead on getting the 100

Jess Cliffe once told me Valve Software received a roar of protest from the Counter-Strike community every time they made a change. Their approach was

Launching an online community is really hard work. You need people who are going to spend days, perhaps weeks, personally inviting members to join your

Ask your members to make predictions about the future. This might be predictions about the industry, predictions about the community or predictions about themselves. Set a

Sage advice from the Wall Street Journal: “Part of giving up control is also giving visitors the freedom to complain and criticize the brand, or