Strong communities usually exhibit these 5 features: 1) Boundaries. Great online communities have boundaries. They split the insiders from the outsiders. The boundary might be
Strong communities usually exhibit these 5 features: 1) Boundaries. Great online communities have boundaries. They split the insiders from the outsiders. The boundary might be
You can’t cheat. That’s a bigger benefit than you realize. You can’t pay people to participate in your community. You can’t spam people until they
150 is not the optimal group size, nor the maximum group size. 150 is the number of people, according to Robert Dunbar, you can sustain
Sponsoring a community is easier than launching one, but it takes you in the opposite direction. It would take less than a week to find
It’s tough to make your community idea happen for your company. Too many people get involved. Your concept becomes diluted, distorted or altogether rewritten before
Nearly every question is an opportunity to create a new owner. If you ask your community manager to host a weekly discussion on a topic,
Don’t target the entire audience you want to reach. By far, it’s easier to start a community with a precise target audience. If you want
At some point, 90-9-1 crossed over from a Wikipedia observation to a rule defining participation in any community. It’s a lie. For community building, 90-9-1
Don’t let static content sit at the top of the page. The top of the page is prime real estate. It’s where you put the