5 Features Of Really Strong Communities You Can Embrace

Strong communities usually exhibit these 5 features: 1) Boundaries. Great online communities have boundaries. They split the insiders from the outsiders. The boundary might be

The Biggest Benefit Of Building An Online Community

You can’t cheat. That’s a bigger benefit than you realize. You can’t pay people to participate in your community. You can’t spam people until they

The Problem With Dunbar’s Number

150 is not the optimal group size, nor the maximum group size. 150 is the number of people, according to Robert Dunbar, you can sustain

When A Short-Cut Takes You In An Opposite Direction

Sponsoring a community is easier than launching one, but it takes you in the opposite direction. It would take less than a week to find

Getting the Approval To Build A Community

It’s tough to make your community idea happen for your company. Too many people get involved. Your concept becomes diluted, distorted or altogether rewritten before

Convert More Co-Owners

Nearly every question is an opportunity to create a new owner. If you ask your community manager to host a weekly discussion on a topic,

Be Focused When You Launch

Don’t target the entire audience you want to reach. By far, it’s easier to start a community with a precise target audience. If you want

A Systematic Destruction Of The 90-9-1 Rule

At some point, 90-9-1 crossed over from a Wikipedia observation to a rule defining participation in any community. It’s a lie. For community building, 90-9-1

Get The Static Out Of The Way

Don’t let static content sit at the top of the page. The top of the page is prime real estate. It’s where you put the

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