Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

1 Invite Per Person

Richard Millington
Richard Millington

Founder of FeverBee

Back in 2009, we stumbled across an interesting tactic for growing a community. 

We closed the community and instead allowed each member of the community to invite 1 person per month. 

If every member did this, the community would grow by 100% every month. 

We found around 30% to 45% of members used their monthly invites. 

30% to 45% growth per month is quite impressive. Faster than most communities. The exclusivity and being allowed to invite just 1 friend/colleague per month encouraged people to actually to find someone they wanted in the community. They suddenly had an incentive to do it (or the invite would expire). 

We made no technical changes to ensure they could only invite 1 (if they cheated and invite more, the community grows quicker). 

We've tried it a few times since. Sometimes it works, sometimes not. 

But it's usually worth trying. 


On October 29th to 30th, the world's top 250 community professionals are going to SPRINT in San Francisco. Will you be one of them?

http://sprint.feverbee.com

Leave a comment

Your email address will not be published. Required fields are marked *

Subscribe for regular insights

Subscribe for regular insights