Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Strong Common Interest

Richard Millington
Richard Millington

Founder of FeverBee

If the community isn’t based around an interesting enough topic, it simply wont succeed.

The rules here can seem a bit strange.

A community for people interested in backyard chickens can succeed where communities for frequent flyers can fail.

So how do we know if our topic is interesting enough to build a community around?

Simply, do people already talk about it online or offline? If they don’t, you’re going to have a hard time building a community around it.

p.s. 100 people mentioning the same topic 50 times is a pretty good indicator they’re interested in it. 1000 people mentioning a topic once is not. Knowing the difference is important.

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