Strategy – Getting Experts To Share New Information

September 20, 2017 Comments Off on Strategy – Getting Experts To Share New Information

Park and Gabbard have identified one of the most powerful triggers to get experts (or subject matter experts) to share new information; fear of being scooped.

Once you have set the community objectives, you need to decide what emotional levers you’re going to pull to get people to perform the action.

A common mistake here is to focus on the outcome rather than the process.

Yes, there’s a good chance that members of high status want to increase and maintain their high status. That’s not a strategy though, that’s an outcome of the strategy.

A strategy is zeroing in on a specific emotion that drives them. It’s almost always harder to identify this emotion than you might think.

Fear of being scooped is a potential strategy. It’s emotional and it leads into future tactics you might use.

What might amplify the fear of being scooped among top experts?

  • News or content about people being scooped.
  • Special badges or commendations for experts who get the information first.
  • Interviews with members ‘on the cutting edge’ of the field on how they were able to share the information first.
  • Tagging important new knowledge shared as [scoops]

If you’re in doubt, you can even ask for examples or times when they have been scooped and what drives their fear. This often leads into the very tactics you can use.

Now instead of trying a Smörgåsbord of tactics related to status, you’ve got a specific emotion you want to amplify to get the outcome that’s valuable.

To really understand community strategy, sign up for our Strategic Community Management course.

Comment on this post at FeverBee Experts

©2021 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.
Community Accelerator (founding members) [monthly] $25.00 now.
Community Accelerator (founding members) [annually] $250.00 per Year.
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.