Your members are always doing something interesting, even if they don't know it.
They're changing jobs, getting married, having children, launching major new projects being featured in the news, publishing a book, speaking at events, and attending events.
They have strong feelings and opinions on the topical issues in your sector.
This is exactly the sort of content that members want to read. There are plenty of places where you can get advice about the topic. There are plenty of places that will tell you the latest news about the topic. There are almost none that talk about what people within that topic are doing.
We often state that the best content for a community is content about the community.
This is true. It's the local newspaper for that particular, small, peer group.
If you're not sure what interesting content is around, ask them. Literally reach out to 10 or so members and ask them what they're up to. That provides you with a week's worth of content and takes just a few minutes.
On October 29th to 30th, the world's top 250 community professionals are going to SPRINT in San Francisco. Will you be one of them?
