Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

The Leader Is Great, Right?

Richard Millington
Richard Millington

Founder of FeverBee

If employees like and trust management, a top-down internal community push works well.

Everything the employees already thought is confirmed. The CEO wants to hear what we think, help us collaborate better, and build relationships between us – what a genius!

You can start at the top, have the CEO announce it, encourage them to participate, and watch everyone else follow. 

If employees don’t like and trust the management, a top-down community doesn’t work well. It’s seen as another cynical ploy. Doesn’t the CEO know we don’t have time to participate in a fanciful community? How’s this going to help us sell more of our widgets? 

Here you need to start at the bottom. Find the people who share a common connection. Build something just for them and gradually expand. 

(aside, GlassDoor is a good guide here).

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