January 23, 2009Comments Off on Investments

You need your members to invest in your community.

You need their time, their energy and their emotions. If they don’t invest, they have nothing to lose if they never return

  • Blogs
  • Comments
  • Forum Posts
  • Customising Profiles
  • Making Friends
  • Learning the Community’s History’s
  • Feeling passionate about issues
  • Identifying with community ethos

These are all investments members can make.

The secret is to encourage a tiny investment from every member on day one, and show a return (a response, an impact etc…). Then ask for a slightly bigger investment.

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