I’m in the content business, so are you

April 15, 2008Comments Off on I’m in the content business, so are you

You know, I think I’m in the content business.

You probably are too, it’ a big industry. It’s that thin line where our business cousins intersect and scrap for clients. In fact, it’s the industry that crushed public relations, SEO, copywriting and social media.

The content business is good. It’s competitive, sure, but it’s growing. Almost anyone that has a campaign to run, needs some content for it. Leaflets, websites, press releases, social media, it’s all good content.

“How do I get my hairdresser onto the first page of results for Cheltenham?”
“Why is my website not working?”
“How can I get journalists to write about our charity gala?”

Content, content, content!

It’s a deceptive business, content. Many would have you believe that creating content is easy, and they are right. The tricky part is attracting people to that content. Your content needs to form part of a larger movement than transcends you. It needs to stand for something. Bob Dylan was a terrible artist, but formed the core of an important movement. That’s perhaps the best way to think of us, we’re movement facilitators.

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