Community Training

Train your team for the job community has become.

Engagement tactics were the job in 2018. Today it’s strategy, measurement, and persuasion. We’ve trained 1,300+ community professionals, more than any other organisation.

The skills shift

What the role demands now

The community professionals thriving in 2026 are the ones who can set strategy, prove value with data, and win arguments inside their organisation. That’s what we train.

Strategy

Making real trade-offs: which audiences, which goals, which of the five strategic directions, and what you stop doing.

Measurement

Moving from activity reports to impact and ROI. The difference between a team that gets budget and one that gets cut.

Persuasion

Winning support from executives, legal, product, and support. Usually the actual bottleneck, and almost never trained.

AI readiness

Using AI in your workflow and preparing your community’s knowledge to feed your organisation’s AI tools.

Formats

Pick the depth you need

On-demand courses

Four levels, from the free Successful Community Management course to our expert program on persuasion, motivation, and engagement. Certification at every stage.

Bespoke workshops

Customised training built around your team’s actual challenges, in person or remote. The format we used to train teams at Wix, SAP, and Align.

Centre of excellence

For larger organisations: standards, governance, templates, and training that let every team build communities the same proven way.

AI Ready

Our cohort program for community teams navigating AI: what to adopt, what to ignore, and how to make your community indispensable to your organisation’s AI plans. Next cohort starts 5 October 2026.

1,300+

professionals trained, more than any other organisation

4

course levels, beginner to expert

16+

years of training community teams

Proof

What teams say afterwards

“Rich created bespoke training for our community journalists two years in a row, encouraging them to think more from the user’s perspective, understand members’ motivations and better serve their needs. The latest session sparked lots of practical, creative ideas.”

Philippa Law

Train your team for the job community has become

Tell us where your team is strong and where it’s exposed. We’ll suggest the right format.

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