Community Management Framework
We’ve covered this before, forgive the
repetition (it’s for the newcomers!)
Community management comprises of 8
Establishing and executing the strategy for developing the community.
Collecting data. Analyzing data. Establishing strategy. Developing action plan.
Communicating the strategy and action plan. Project managing.
Increase active membership of the community and convert newcomers into regulars.
Direct marketing, promotion, referral/word-of-mouth. Optimize membership
Create, edit, facilitate, and solicit content for the community. Create content
about the community. Use recognition and social influence principles.
Remove obstacles to participation and encourage members to make contributions. Initiate
discussions, develop and refine guidelines, solicit contributions, highlight
popular topics, remove the bad stuff.
and activities. Create and facilitate events to keep members
engaged. Initiate regular online and offline events, organize irregular online
and offline events.
and influence. Build relationships with key members and gain
influence within the community. Recruit and manage volunteers. Build and manage
an insider group.
experience. Improve the community platform and
participation experience for members. Increase social density, remove redundant
features, add new elements, and refine the design.
Integration. Advocate internally within the organization
and integrate business processes with community efforts. Measure and increase
the ROI. Integrate the product, price, promotion and distribution of the
organization/product with the community.
Everything you do in a community at any
time is focused within one of these categories.
The key to getting really good at managing a community is to
develop plan that spends the right amount of time on each activity for your
stage of the life-cycle.
Most of the plan will be repetitive week
after week, but always geared towards developing the community, not maintaining