Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Changing The Behaviour Of A Community

Richard Millington
Richard Millington

Founder of FeverBee

The bigger a community gets, the more disruptive members you will have.

That’s the law of averages. Some people will be disruptive. You can remove this behaviour, but not control it. 

Comic Book Resources archived their old community, posted this announcement, introduced stricter rules, and relaunched this community.

Three things. First, removing content doesn’t change the people. If you want to change the behaviour of members, use subtle influences.

Highlight the number of bad posts that have been removed, time since a bad post, number of people helping remove the bad posts. Highlight the behaviour you want members to emulate. 

Second, if you’re going to make a big announcement, make it big and boldNobody reads communiy announcements. It appears in inbox and gets deleted immediately. 

prefer Wikipedia’s blackout approach. No forums for 2 weeks. Just host a single message with a date for the relaunch.  

Third, the challenge isn’t preventing this behaviour from happening – but removing it before it becomes widely noticed. That means technological or human filters. You need a system where trained members can highlight material that must be removed

Leave a comment

Your email address will not be published. Required fields are marked *

Subscribe for regular insights

Subscribe for regular insights