Businesses That Desperately Need Online Communities

December 30, 2008Comments Off on Businesses That Desperately Need Online Communities

If your product is better when shared, you should really have an online community.

University would be terrible if you experienced it alone. Loners usually drop-out. UK students have a 30% drop-out rate. That’s a huge cost to Universities, yet not one has anyone reaching out to the hundreds of informal groups that develop at University and helping them to grow, develop and include as many members as possible.

Even a 1% reduction in drop-outs would save £30k. It’s madness.

There are hundreds of other guilty culprits. Take gyms whose members don’t feel part of a group. Why are so few doing what Ezekiel does brilliantly? And why don’t estate agents connect tenants in the same building/area together?

But where there’s a problem, there’s a recession-beating opportunity. There’s an opportunity to build communities for these organisations and take a cut of the savings.

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