Building A Real, Meaningful, Community Is Worthwhile

February 20, 2013Comments Off on Building A Real, Meaningful, Community Is Worthwhile

Is the idea of building genuine communities for organizations too utopian? 

Why bother with the sense of community, building real relationships between members, and trying to create a community that makes a meaningful different in the lives of members?

What if you just need members posting?

There are two reasons. First, members that develop real relationships and feel a stronger sense of community participate more frequently and stay for longer. If all you wanted was activity, then this makes building a real community worthwhile.

In every type of community (action, circumstance, interest, place, practice), pushing members to participate to satisfy their social needs (validation, ego, efficacy, self-esteem, affiliation etc..) generates more growth, activity, and a stronger return on investment. Catering to the types of discussions that get members emotionally involved, self-disclosing information about themselves generates better results. 

Second, isn't the job more rewarding if you're building a community that does make a real impact upon the lives of members rather than collecting clicks? Wouldn't it be easier to attract and retain the type of community managers that want to do this sort of work? Isn't this the sort of organization you would want to be?

It makes sense to be very selfish and build an incredibly strong community. 

p.s. Click this link to watch a slightly suspect recording of my Amsterdam talk; How to use social sciences to increase activity in your community

Comments Off
©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Free Trial - Accelerator Program Free.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select