Does it make sense to focus on a single platform when your members participate across many?
Your platform is a utility, like a clubhouse, that your members will sometimes choose to visit.
Like a clubhouse, people visit the platform because of a unique value it provides (privacy, intimacy, knowledge, fun activities, autonomy etc…).
But if your community efforts end at the front door, you’re not going to get many people reaching the front door.
Why deliberately limit your hard work to a small percentage of your audience who visit your platform for a small percentage of their time?
Treat the community as one of several pillars of the community. Have yourself, your staff, and your members continue to participate and support the other pillars.
This doesn’t mean you need to jump in on every topic, but it does mean you and your people can (and should) build connections and be a valuable resource anywhere you can.
Imagine how many more great ideas, retained customers, testimonials and success stories and advocates you can get when you stop limiting yourself to a single platform.
