Month: January 2016

Next week I’ll be speaking at the Brands Only Summit in Orlando. It’s hard to get an exclusive group up and running. You have to

I received an e-mail after my last post. “Can you make your emails shorter and easier to scan?” That’s right. Make it shorter. Simplify. Dumb

Have you ever come across this really annoying piece of advice? “Find out what motivates your audience and do that” This is really terrible advice

Eddie the Eagle might have been the biggest star of the 1988 Winter Olympics in Calgary. He was heavier than the other ski jump athletes,

Consider this problem from Kevin Hillstrom (read from the bottom up). The friend solicits the minimal effort for her audience to get the least amount

One approach is to lower the bar to engagement. We’re pretty good at lowering the bar. We lower the bar when we reduce the time

In Lord of the Flies, a group of boys are marooned on a small island in the Pacific. Free from the crushing dominance of tyrannical

Participation styles aren’t consistent across social groups. A study of 20 papers in online health communities found the only consistent style was in highly engaged