Month: September 2015

We’re now just 42 days away from this year’s SPRINT. We have precisely 37 tickets remaining. Once the tickets are sold out, they’re gone. If

Imagine your data shows your community is in a dying topic. This presents a death threat to community growth. You start a poll to ask

We tend to use uniform appeals to join a social group regardless of the age of prospective members. Yet age has a huge impact upon

Shortly after the 2011 Arab uprisings, scientists at Renseelaer Polytechnical Institute developed 3 computer models to identify the tipping point where a minority belief becomes

Begin with the number of new visitors to your community. This metric shows you how many people you’re attracting to visit your community for the

Most social groups have a big retention problem. People join, participate, and leave. They use the group solely as a place to get free advice.

Images don’t spread because they’re shocking. They spread when they overcome the coordination problem. You can summarize the coordination problem as follows. If everyone does

Spend a few minutes reading this post on the subject lines to the Obama 2012 re-election campaign. Let’s assume with a $1.1bn budget, the campaign

Imagine meeting someone who wouldn’t reveal her real name. That would change how you spoke and thought of them. She might still be friendly, funny,